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Course NO.COM-105

Managerial  Economic


Block-I: Fundamentals  and  managerial Economics

                Unit-I:  objective, Introduction: concept of  Management, economic  and  managerial  Economic; Nature  and scope of  managerial Economic : Fundamental nature of managerial Economics, scope of Managerial Economic , Decisions  and Economics; objectives of a firm: profit  Maximization  theory, Growth  Maximization  theory, Baumols’ sale or revenue Maximization  theory –Static Model, Economic: Role in Business  decisions, Responsibilities of managerial  Economic; Fundamental  Economic  concepts  concept  of scarcity, Incremental  principle, opportunity costs, Discounting  concept, equi-Marginal  concept.

Block-2: Demand Analysis and Elasticity of Demand

                Unit-I:  objectives, Introduction, definition  of Demand, Law  of Demand, Demand  Schedule and Demand curve, Individual  Demand  Determinants, Determinants of market Demand, demand  Elasticity, Different types of elasticity of demand.

Block-3: Demand Estimation and Forecasting

                Unit –I: objectives, Introduction :Demand Forecasting –Meaning, scope of demand forecasting, steps  involved in demand  forecasting, Demand Estimation: Demand Estimation for major consumer  durable, demand Estimation for  Non- durable consumer goods, Demand Estimation for capital (or producer) goods. Demand forecasting  Techniques, criteria for the choice  of a good forecasting  method.

Block-4:  price Determination and price  Discrimination

                Unit-I: objectives ,Introduction: concept of price determination, price  determination in practices, Method of price determination in practice. Competition oriented pricing, pricing ,pricing  based on other  Economic  consideration ;pricing in large enterprise  and  small business; pricing  of  multiple  product ;price discrimination : meaning of price discrimination, type of price discrimination, Degree of  price discrimination, when price discrimination is possible, price discrimination is not  possible  under perfect  competition ,price discrimination and monopolistic competition; International price  discrimination and dumping ;Transfer pricing

Block-5: Business cycle and Inflation

                Unit-I: Business Cycle: Objectives, Introduction, meaning of Business Cycle, Features of  Business Cycle, phases of Business Cycle-Recovery, prosperity, Recession and Depression, Factors responsible for  Business  Cycle. Evil  effects of Business Cycle, General measures  to  control  Business Cycle Monetary  policy.

                Unit-II: Inflation: Objectives, Introduction ,Meaning  of Inflation, Types   of  Inflation, Demand pull Inflation, cost push Inflation. 
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