BUSINESS COMMUNICATION 2009
Answer the following question:-
1. a) "Communication is an essential for a business concern as blood
and breathing is for life.” Do you agree? Explain. Or b) Write short notes on the following (any
two):
i) David
Berlo’s model and Shannon and Weaver model
ii)
Essentials of effective communication
iii) SWOT
analysis
2. a) What are the principal barriers to management communication?
Suggest some measures for improvement of These barriers. Or b) Answer any two of the
following:
i) State the
purpose and place (sequence) of the following elements in a report: Executive summary- Introduction –
Recommendations/Suggestions – Acknowledgements
ii)
Distinguish between an oral and a written communication.
iii) Write
the differences between an individual presentation and a group presentation.
3. a) How does business writing differ from other writings?
Discuss the importance of writing skill. How can these Skill is improved?
Or
b) For your new business
complex Messrs Ganapati Traders, you ordered some valuable furniture from
Messrs Ethnic Furniture,
Mumbai. However, the furniture got damaged in transit causing you heavy loss on
account Of bad packing. As
the proprietor of Ganapati Traders, write a letter claiming immediate
compensation from The business firm. 4. a) The Head Office of HDFC Bank Limited, New Delhi is not
satisfied with the working of one of its branches, Meham Branch, District
Rohtak, Haryana and has asked the Branch Manager of this bank to state the
reasons behind slow work progress. Imagine you are the branch Manager and
prepare a report on your findings and recommendations. Or
b) Write short notes on
the follwing:
i) principles
of oral communications
ii)
Characteristics of a good speech
5. a) "Ashoka Contribution corporation, Mohali, requires marketing
managers. Candidates should possess engineering degree in computer science with
working experience and expertise. Preference will be given toe MBA degree
holders specializing in Marketing Management. Attractive salary with all perks
enjoyed by the executives, training facilities available for career
advancement. Apply within fifteen days to the Managing Director, Ashoka
Contribution Corporation, Phase VI, Mohali.” write a solicited letter in response to the above advertisement
published in The Times of India, dated 19th February, 2009, along
with a resume in the proper format stating your personal details. Or
b) Write briefly on the following (any two):
i) Internet –
its uses and barriers in its way
ii) Types and
significance of body language
iii) Basic
points of effective listening.
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