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BUSINESS COMMUNICATION 2008 

Answer the following questions:-  (14 Marks each)

1. a) Define communication. Give the reasons for the growing importance of communication.                                                                                                    

    b) Write what you understand by the following (any two):                                                                                                                                                                     

                i) Audience-centered approach

                ii) Downward communication

                iii) Feedback 

2. a) List some barriers to effective communication.                                                                                                                                                                                     

    b) How can the following help in developing effective communication skills? (any two):                                                                                                        

                i) Group discussion

                ii) Mock interview

                iii)  Seminar 

3. a) What are the stages in writing a business letter? What are the essential qualities of a good business letter?                                                 

     b) Imagine you are a Marketing Manager working for Progressive Educational Publishing House, New Delhi. Your firm has recently published a book entitled ‘Accountancy – Theory and Practice’. Write a letter to the Head of the Department of Accountancy of the college Dibrugarh University highlighting the features of the book.                                                                                                                                                                       

4. a) The Human Resource Manager of Ashok Cement Plant had been asked by the Managing Director of the plant to prepare a report on the causes behind a recent incident of labour unrest. Imagine you are the HR Manager and Prepare a report based on your findings and recommendations.                                                                                                                                                                                                                      

Or,

    b) What are the factors to be kept in mind while making an oral presentation? What qualities should a successful sales person possess?        

5. a) "A large multinational company requires sales executive. Candidates should possess MBA or equivalent degree with at least two years experience. Age should not exceed 28 years. Attractive salary and benefits commensurate with ability offered. Bright prospects for right candidates. Apply within two weeks to P.O. Box No. 5230, New Delhi.”   Write an application in response to the above advertisement which has appeared in ‘Eastern Times’ dated 21st February, 2008. Also, attach a resume in the proper format incorporating your personal details, etc.                       

     b) Write briefly on (any two):                                                                                                                                                                                                                             

                i) Preparations for an interview

                ii) Fax and e-mail

                iii) Importance of effective listening

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

BUSINESS COMMUNICATION 2009

 

Answer the following question:-

 

1. a) "Communication is an essential for a business concern as blood and breathing is for life.” Do you agree?

          Explain.                                                                                                                                                                                                      14

Or

     b) Write short notes on the following (any two):                                                                                                                          7x2=14

                i) David Berlo’s model and Shannon and Weaver model

                ii) Essentials of effective communication

                iii) SWOT analysis

 

2. a) What are the principal barriers to management communication? Suggest some measures for improvement of

         These barriers.                                                                                                                                                                                         7+7=14

Or

    b) Answer any two of the following:                                                                                                                                                   7x2=14

                i) State the purpose and place (sequence) of the following elements in a report:

                   Executive summary- Introduction – Recommendations/Suggestions – Acknowledgements

                ii) Distinguish between an oral and a written communication.

                iii) Write the differences between an individual presentation and a group presentation.

 

3. a) How does business writing differ from other writings? Discuss the importance of writing skill. How can these

        Skill is improved?                                                                                                                                                                                     4+5+5=14

Or

    b) For your new business complex Messrs Ganapati Traders, you ordered some valuable furniture from Messrs

         Ethnic Furniture, Mumbai. However, the furniture got damaged in transit causing you heavy loss on account

         Of bad packing. As the proprietor of Ganapati Traders, write a letter claiming immediate compensation from

         The business firm.                                                                                                                                                                                                  14

 

4. a) The Head Office of HDFC Bank Limited, New Delhi is not satisfied with the working of one of its branches, Meham Branch, District Rohtak, Haryana and has asked the Branch Manager of this bank to state the reasons behind slow work progress. Imagine you are the branch Manager and prepare a report on your findings and recommendations.                                    14

Or

   b) Write short notes on the follwing:                                                                                                                                                   7x2=14

                i) principles of oral communications

                ii) Characteristics of a good speech

 

5. a) "Ashoka Contribution corporation, Mohali, requires marketing managers. Candidates should possess engineering degree in computer science with working experience and expertise. Preference will be given toe MBA degree holders specializing in Marketing Management. Attractive salary with all perks enjoyed by the executives, training facilities available for career advancement. Apply within fifteen days to the Managing Director, Ashoka Contribution Corporation, Phase VI, Mohali.”

 

Write a solicited letter in response to the above advertisement published in The Times of India, dated 19th February, 2009, along with a resume in the proper format stating your personal details.                                                                                 6+8=14

 

Or

b) Write briefly on the following (any two):                                                                                                                                         7x2=14

                i) Internet – its uses and barriers in its way

                ii) Types and significance of body language

                iii) Basic points of effective listening.

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