BUSINESS COMMUNICATION 2008
Answer the following questions:- (14 Marks each)
1. a) Define communication. Give the reasons for the growing
importance of communication.
b) Write what you
understand by the following (any two):
2. a) List some barriers to effective communication.
b) How can the following
help in developing effective communication skills? (any two):
3. a) What are the stages in writing a business letter? What are
the essential qualities of a good business letter?
b) Imagine you are a
Marketing Manager working for Progressive Educational Publishing House, New
Delhi. Your firm has recently published a book entitled ‘Accountancy – Theory
and Practice’. Write a letter to the Head of the Department of Accountancy of
the college Dibrugarh University highlighting the features of the book.
4. a) The Human Resource Manager of Ashok Cement Plant had been
asked by the Managing Director of the plant to prepare a report on the causes
behind a recent incident of labour unrest. Imagine you are the HR Manager and
Prepare a report based on your findings and recommendations.
b) What are the factors
to be kept in mind while making an oral presentation? What qualities should a
successful sales person possess?
5. a) "A large multinational company requires sales executive.
Candidates should possess MBA or equivalent degree with at least two years
experience. Age should not exceed 28 years. Attractive salary and benefits
commensurate with ability offered. Bright prospects for right candidates. Apply
within two weeks to P.O. Box No. 5230, New Delhi.” Write an application in response to the
above advertisement which has appeared in ‘Eastern Times’ dated 21st
February, 2008. Also, attach a resume in the proper format incorporating your
personal details, etc.
b) Write briefly on
Preparations for an interview
ii) Fax and
Importance of effective listening
BUSINESS COMMUNICATION 2009
Answer the following question:-
1. a) "Communication is an essential for a business concern as blood
and breathing is for life.” Do you agree?
b) Write short notes on the following (any
Berlo’s model and Shannon and Weaver model
Essentials of effective communication
2. a) What are the principal barriers to management communication?
Suggest some measures for improvement of
These barriers. 7+7=14
b) Answer any two of the
i) State the
purpose and place (sequence) of the following elements in a report:
Executive summary- Introduction –
Recommendations/Suggestions – Acknowledgements
Distinguish between an oral and a written communication.
the differences between an individual presentation and a group presentation.
3. a) How does business writing differ from other writings?
Discuss the importance of writing skill. How can these
Skill is improved? 4+5+5=14
b) For your new business
complex Messrs Ganapati Traders, you ordered some valuable furniture from
Mumbai. However, the furniture got damaged in transit causing you heavy loss on
Of bad packing. As
the proprietor of Ganapati Traders, write a letter claiming immediate
The business firm. 14
4. a) The Head Office of HDFC Bank Limited, New Delhi is not
satisfied with the working of one of its branches, Meham Branch, District
Rohtak, Haryana and has asked the Branch Manager of this bank to state the
reasons behind slow work progress. Imagine you are the branch Manager and
prepare a report on your findings and recommendations. 14
b) Write short notes on
the follwing: 7x2=14
of oral communications
Characteristics of a good speech
5. a) "Ashoka Contribution corporation, Mohali, requires marketing
managers. Candidates should possess engineering degree in computer science with
working experience and expertise. Preference will be given toe MBA degree
holders specializing in Marketing Management. Attractive salary with all perks
enjoyed by the executives, training facilities available for career
advancement. Apply within fifteen days to the Managing Director, Ashoka
Contribution Corporation, Phase VI, Mohali.”
Write a solicited letter in response to the above advertisement
published in The Times of India, dated 19th February, 2009, along
with a resume in the proper format stating your personal details. 6+8=14
b) Write briefly on the following (any two): 7x2=14
i) Internet –
its uses and barriers in its way
ii) Types and
significance of body language
points of effective listening.