BUSINESS
COMMUNICATION 2011
1. (a) Explain the basic forms of communication.
What are the different levels at which communication takes place?
Or
(b)
Write briefly on any two of the following:
(i)
Audience analysis
(ii)
Mathematical model of communication
(iii)
Grapevine
2. (a) What are the principal barriers to
communication? How can these be overcome?
Or
(b) Write briefly on any two of the
following:
(i)
SWOT analysis
(ii)
Group discussion as a part of a selection process
(iii)
The types of report
3. (a) What are the basic characteristics of a
business letter? Write a note on the various purposes for which a business
letter is written.
Or
(b)
Suppose you are working in the marketing division of a cosmetic company.
Identify the market segment and draft a sales letter propagating the extra-plus
in your latest talcum powder.
4. (a)
Assume that you are a management trainee in a multinational company dealing with marketing of software.
There has been a slight change in the market as a result of which you need to change your strategies.
Write a brief report to the Managing Director
with regard to the changes that need to be brought about.
Or
(b) Write briefly on any two of the
following:
(i)
The essentials of an effective presentation skill
(ii)
Use of visual aids in oral presentation
(iii)
The intercultural factors affecting interaction at international level
5.
(a) The following advertisement for jobs
appeared in a local daily:
Looking for Sales Manager
Eligibility:
Age
– 25 to 35 years
Education
– Commerce graduate
Experience
– 2 years
Vehicle
ownership – Compulsory (2/4 wheelers)
Opportunity:
Attractive
salary with incentives + high career growth contribution
Apply
with resume and expected salary to –
ING
Life India
1st
Floor, Ganpaty Enclave
Near
Bora Service Station
G.
S. Road, Guwahati – 7.
Or
(b)
Write briefly on any two of the following:
(i)
The modern technological aids used for communication
(ii)
Proxemics
(iii)
Listening as an important component of the communication process.
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