Course NO.COM-105
Managerial Economic
Marks-80
Block-I:
Fundamentals and managerial Economics
Unit-I: objective, Introduction:
concept of Management, economic and
managerial Economic; Nature and scope of
managerial Economic : Fundamental nature of managerial Economics, scope
of Managerial Economic , Decisions and
Economics; objectives of a firm: profit Maximization theory, Growth Maximization
theory, Baumols’ sale or revenue Maximization theory –Static Model, Economic: Role in
Business decisions, Responsibilities of
managerial Economic; Fundamental Economic
concepts concept of scarcity, Incremental principle, opportunity costs, Discounting concept, equi-Marginal concept.
Block-2: Demand Analysis
and Elasticity of Demand
Unit-I: objectives, Introduction, definition of Demand, Law of Demand, Demand Schedule and Demand curve, Individual Demand
Determinants, Determinants of market Demand, demand Elasticity, Different types of elasticity of
demand.
Block-3: Demand
Estimation and Forecasting
Unit –I:
objectives, Introduction :Demand Forecasting –Meaning, scope of demand
forecasting, steps involved in
demand forecasting, Demand Estimation:
Demand Estimation for major consumer
durable, demand Estimation for
Non- durable consumer goods, Demand Estimation for capital (or producer)
goods. Demand forecasting Techniques,
criteria for the choice of a good
forecasting method.
Block-4: price Determination and price Discrimination
Unit-I:
objectives ,Introduction: concept of price determination, price determination in practices, Method of price
determination in practice. Competition oriented pricing, pricing ,pricing based on other Economic
consideration ;pricing in large enterprise and
small business; pricing of multiple
product ;price discrimination : meaning of price discrimination, type of
price discrimination, Degree of price
discrimination, when price discrimination is possible, price discrimination is
not possible under perfect
competition ,price discrimination and monopolistic competition;
International price discrimination and
dumping ;Transfer pricing
Block-5: Business cycle
and Inflation
Unit-I: Business Cycle: Objectives,
Introduction, meaning of Business Cycle, Features of Business Cycle, phases of Business
Cycle-Recovery, prosperity, Recession and Depression, Factors responsible
for Business Cycle. Evil
effects of Business Cycle, General measures to
control Business Cycle
Monetary policy.
Unit-II:
Inflation: Objectives, Introduction ,Meaning of Inflation, Types of
Inflation, Demand pull Inflation, cost push Inflation.
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