Q.N.2.
What is the significance of communication?
Ans: Communication is the life blood of business. It is an all
pervasive function of management. Today the organizational structure is
designed on the basis of specialization and division of labour. Large number of
people work together who are functionally related to each other. Thus, co
ordination is must amongst the workmen. Co-ordination can be achieved only when
there is mutual trust and understanding between them. This understanding is
created by effective communication.
Thus communication is an essential
ingredient for effective management. Further the role of communication may be
summed up as:-
i. The objectives, plans and policies of the organization are
cleared to the workers through communication.
ii. It provides unity of direction to various activities of the
enterprise.
iii. It helps in controlling and coordinating the various
activities of the organization.
iv. It helps in motivating the workers of an organization.
v. It helps the managers to develop their managerial skill.
Q.N.3.
What is the need of communication?
Ans: According to Sir John Harvey-Jones, "Communication
is the single most essential skill. Effective communication is the need of the
day.”
In recent times communication has
become all more essential due to the following reasons:-
i.
Growth in the size of the business
organization: An efficient system of communication is required because the
business organisations are growing tremendously. Thousands of people work in
the organization. Organizations have factories or offices in different parts of
the country or even world.
ii.
Advance technology: Day
by day rapid changes are taking place in science and technology leading to
obsolescence of old technology. Thus in order to upgrade or modernize
technology proper communication between the superior and subordinate in an
organization is a must.
iii.
Tough competition in the market: Globalization
and liberalization have resulted in cut throat competition. Thus to survive
such competition, persuasive communication in form of advertisement, publicity,
personal contacts are essential.
iv.
Growing specialization: Division
of work paved way for specialists to work in different department‟s sound
communication is thus essential for ensuring mutual cooperation and
understanding between different departments.
v.
Trade union movement: trade
union movement is on its growth. Management now has to consult trade unions on
various matters. A strong and meaningful relation between management and trade
union is possible only by effective communication.
vi.
Human relation: Employee‟s
participation in management helps to develop among them a sense of loyalty and
belongingness towards the organization. Thus effective communication between
management and employee is necessary to develop mutual trust and confidence.
Vii. Public
relations: Public relations help an organization to improve its image in society as
the organization has a social responsibility especially towards the customers.
| 