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Q.N.1. What is the meaning of the term communication? What is the nature (Features) of communication?

Ans: The term communication is derived from a Latin word „communis‟ which means common. This means establishing a common ground. Now whatever is common is shared by all

In the words of Newman, Summer & Warren, "communication is an exchange of facts, ideas, and opinions by two or more persons.”

According to Keith Davis, "Communication is the process of passing information and understanding from one person to another.”

Communication should not be interpreted as merely sending or receiving messages. It involves a systematic and continuous process of telling, listening and understanding. It is a two way process and is complete only when there is some response from the receiver of information.

 An analysis of various definitions of communication revel the nature or characteristics of communication which are as follows:-

i. Communication involves at least two persons: Communication involves at least two persons the sender and the receiver. The sender sends the messages and is known as the communicator. The receiver receives the message and is known as communicate.

ii. Communication is a two way process: Communication is essentially a two way process. It does not merely means sending and receiving messages. It is not complete unless and until the message has been understood by the receiver in the same sense.

iii. Purpose of communication: This basic purpose of communication is to create an understanding. The receiver should understand the message sent and should response accordingly.

iv. Form of communication: Communication may take several form e.g. order, instruction, report, queries etc. it may be verbal or written. It may be formal or informal.

v. Scope of communication: communication pervades all human relationship. It is essential in all type of organizational and at all levels of management.

vi. Communication is a dynamic process: Communication is influenced by the mood and thinking of the sender and receiver. The way a message is accepted depends upon the fact that which of the fine sensory organs of the receiver is active at that time.

vii. Communication is much more than words: Communication is not merely sending or receiving facts, expressed in words. It also involves ideas and emotions. A lot of communication is done through signs, symbols and gestures.

viii. Communication is a goal oriented process: Communication is a goal oriented and effective only when there is congruence of goals of sender and receiver.

ix. Communication is conversational: Communication sets up a link between facts, ideas and thus helps the communicator and communicatee to progress logically.