Q.N.1.
What is the meaning of the term communication? What is the nature (Features) of
communication?
Ans: The
term communication is derived from a Latin word „communis‟ which means common.
This means establishing a common ground. Now whatever is common is shared by
all
In the words of Newman,
Summer & Warren, "communication is an exchange of facts, ideas, and
opinions by two or more persons.”
According to Keith Davis, "Communication
is the process of passing information and understanding from one person to
another.”
Communication should not be
interpreted as merely sending or receiving messages. It involves a systematic
and continuous process of telling, listening and understanding. It is a two way
process and is complete only when there is some response from the receiver of
information.
i. Communication involves at least
two persons: Communication involves at least two persons the sender and the
receiver. The sender sends the messages and is known as the communicator. The
receiver receives the message and is known as communicate.
ii. Communication is a two way
process: Communication is essentially a two way process. It does not merely
means sending and receiving messages. It is not complete unless and until the
message has been understood by the receiver in the same sense.
iii. Purpose of communication: This
basic purpose of communication is to create an understanding. The receiver
should understand the message sent and should response accordingly.
iv. Form of communication: Communication
may take several form e.g. order, instruction, report, queries etc. it may be
verbal or written. It may be formal or informal.
v. Scope of communication: communication
pervades all human relationship. It is essential in all type of organizational
and at all levels of management.
vi. Communication is a dynamic
process: Communication is influenced by the mood and thinking of the sender
and receiver. The way a message is accepted depends upon the fact that which of
the fine sensory organs of the receiver is active at that time.
vii. Communication is much more
than words: Communication is not merely sending or receiving facts, expressed
in words. It also involves ideas and emotions. A lot of communication is done through
signs, symbols and gestures.
viii. Communication is a goal
oriented process: Communication is a goal oriented and effective only when there is
congruence of goals of sender and receiver.
ix. Communication is
conversational: Communication sets up a link between facts, ideas and thus helps
the communicator and communicatee to progress logically.